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Permalift is one of Sweden's leading lashlift and browlift brands that has been carefully developed by clinic manager Troska Sharifi. In its launch year of 2020, Permalift took the beauty industry by storm by delivering the products that so many stylists were missing. Permalift's own salon, Lashlift Beauty, which was started in 2016, is one of Stockholm's most visited salons for lashlift, browlift. We offer professional training in lashlift and browlift. With educational material based on good knowledge and long experience, we can offer our students rapid steps forward in their careers. Our trainers are spread out in Scandinavia and they have a master's degree and several years of experience in the profession. Permalift currently has exclusive distributors in Australia, New Zealand, the Netherlands and Belgium.

Permalift has a philosophy of being able to deliver the best of both techniques and products to the maximum extent. Formula and packaging are vegan and nothing in the range is tested on animals. We can proudly say that the techniques we use in both lashlift and browlift differ from others. The combination of our products and the unique technologies we use are the key to our success.

Truska originally began her salon, Lashlift Beauty 6 years ago, while she was still in school. Her salon became successful, but she wasn't satisfied with the products available on the market. In 2020 she took a risk and made it her mission to create perfect, vegan and environmentally friendly products for the lashlift and browlift market. 

Now nearly 2 years later Truska's mission has made it to the market allowing all brow and lash stylists to provide excellent results using high-quality products!